After doing my taxes this year, I’ve overspent my advance and my last year’s income tax refund combined. Believe it or not, it was intentional. I wanted to know what worked and what didn’t in terms of book promo and I’m pretty sure I got my answer.
I’m coming to terms with no Romantic Times Booklovers Convention, though it’s not easy. 😥 Instead, I’ve traded it in for a smaller conventions like RavenCon and ConCarolinas. Both of them alone will cost me less than half the price of RT and fighting for spotlight time with readers won’t be as difficult.
Promo will still happen, but not in the ridiculous realms like it did last year because I wanted the coolest and most professional looking stuff I could find to stand out. Instead, I’m investing in the very economical Vistaprint and doing all of the design work myself.
The same goes for book trailers. I’ve already created one for STRIPPED, so now I have to create one for LOVE ON THE PROWL. While Windows Moviemaker is nice, it’s time consuming. Since nobody is paying me by the hour, I’ve decided to go with One True Media. Less options, means I can only do so much with it, which also means my time is better spent writing than monkeying around with some fancy program. Plus, I’m convinced that promo trailers, regardless of how fancy they are, DO NOT sell books. If that were the case, then there would be a lot of authors on bestsellers lists. Neither do sticky notes with your name on them, fancy book marks, quality magnets, or cool looking buttons. Yes, I’ve tried all of that and more. Never. Again. 😡
This year, I’m investing in three ads and I’ll be handing out some cheap magnets and postcards about my upcoming releases. Next year, when my books are released in print, I’ll invest in two more ads. Period.
As far as I’m concerned, this is the year of smart spending. Besides. The way I see it, the best promo you can possibly have is shooting for one release per year.
Anything you’ve ever gone the cheap route with to save money? What did you give up and did you replace it with anything else?